How do you make someone understand that “YES means NO”? This was a challenge that we were determined to solve. Getting the public to understand that voting “YES” to stop the mall was the right thing to do. Working with flourescent colors to grab the readers attention was a start. Through direct mail, environmental and online design, I am go glad to have done a part in helping the Town Of Oyster Bay “Stop the Mall” that was to be built on Robbins Lane in Syosset.