Branding is not only about the face of your business, but it is also about trust. Sometimes it takes years before you trust a person or company enough to let them “re-brand” your company. I met Suzanne Piard, owner of Spelman Studios, when I was the President of the Suffolk County Local Chapter of NAPW back in 2010. We’ve talked about our business and seem to run in the same circles of business on Long Island. In July 2014 the time had finally come to add a new face to the well established Spelman Studios Photography & Video. We started with the logo and moved onto marketing materials, business cards and finally this winter we re-designed the Spelman Studios Website. I’ve not only enjoyed working with Suzanne but also have gained a wonderful friend.